CV

profile

Business development and marketing professional with over 10 years of experience in the United States and internationally. With experience in both startups and established companies, I am looking for new challenges at a fast paced start-up.

  • Directed 5 hardware product launches, over the past four years.
  • Ran 2 Kickstarter campaigns raising over $280k.
  • Exhibited at over 50 trade shows.

specialties

Business development, evangelization, marketing management, project management, business strategy

experience

MonkeyLectric LLC, Berkeley California – Manufacturer of the world’s most incredible bicycle wheel lights.

Director of Sales and Business Development / Partner | 2011 – present

Sales management and business development

  • Created an international distribution network in 20+ countries
  • Brought in and managed key accounts including REI, Amazon, Woot.com and QBP.
  • Directed B2C online sales and B2B sales to over 300 independent bicycle dealer accounts.
  • Consistently exceeded sales goals with a 5x increase in sales over 4 years.
  • Managed pre-order and backorder list generating over $500k in pre-orders.

Marketing management

  • Developed yearly marketing plan including product launches for five new products.
  • Created marketing materials including videos photos, web resources and sales materials driving sales and up to 600k page views in a single day.
  • Led two Kickstarter campaigns raising over $280k.
  • Exhibited at five tradeshows annually including shows in Germany and the UK.

Customer service management

  • Established customer service procedures deploying ZenDesk.
  • Hired and trained customer service representatives and shipping team.

Lorem.cc, São Paulo Brazil

A boutique creative agency focused on branding consulting and campaign planning for companies based in São Paulo, Brazil.

Director of Planning | 2010 – 2011

  • Developed relationships with other agencies and created presentations for RFP pitches.
  • Created marketing strategies integrating work from the creative team with actionable marketing tactics.
  • Facilitated branding exercises with clients and in house creative team to ensure that all materials made are on message, saving time, money and building confidence.
  • Managed approved projects ensuring adherence to schedule and budget.

Clients

InvistaSim, IdealInvest, X-Lab, Imprimax, Bolinhos Spinelli, Discovery Brazil

PLIMX (now SitePX), São Paulo, Brazil

A fully hosted environment for creating websites for small businesses in Brazil.

Director of Business Development and Marketing | 2009 – 2010

  • Planned marketing strategy for the small business product.
  • Actively pursued clients and managed accounts.
  • Led the design of the front conversion funnel for the small business service.

Dominion Media – YachtWorld.com and Boats.com, Seattle Washington –The premier online listing service for brokerage yachts and used boats.

Evangelist and Marketing Manager | 2007 – 2009

  • Created and executed the annual marketing plan, contracting and managing 3rd party service providers and tracking ROI.
  • Developed strategic partnership with industry associations.
  • Established a seminar program to teach clients the use of the tools provided and generate sales.
  • Tactics used: events, lectures, print advertisement, user forum, search engine marketing, PR, sales collateral, newsletters, and email marketing.

Regional Sales Manager | 2006-2007

  • Prospected and closed online advertising agreements with boat dealers and yacht brokers.
  • Met and exceeded sales goals with cold calling and using direct email marketing and fax based sales promotions.
  • Managed SalesForce CRM.

 

Active Duck , Port Townsend, Washington – Small business web design

Partner | 2005-2006

  • Prospected and closed new clients.
  • Created and negotiated project proposals and development agreements.
  • Designed and created websites, outsourcing backend programming to team in Brazil.

skills

  • Languages: English (fluent), French(conversational), Portuguese (fluent), Spanish (conversational)
  • Programming: html (basic), css (basic), php (basic)
  • Software: Microsoft Office, Photoshop, Illustrator, Premier, Final Cut, Salesforce, Insightly, Zendesk, Basecamp, OmniPlan.
  • Project Management: Agile and traditional environments

education

Bard College at Simon’s Rock – BA Political Science | 1996-2000

personal accomplishments

Camiño de Santiago 800km, John Muir Trail 350km, complete refit and restoration of 30ft catamaran, lived and worked on four continents.

Leave a Reply

Your email address will not be published. Required fields are marked *

small writing and big thinking